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As the world’s leading premium tequila, how and where the drink is experienced is of paramount importance to the brand. On-trade partners are held to the same standards as the drink itself. 

With that in mind, Heard conceptualised and delivered a partnership between Patron, celebrated Mexican restaurant El Pastor and Houghton Festival. The 75-seat restaurant and tequila bar delivered high-quality dining from one of London’s most well-respected restaurants, designed to sit comfortably alongside Houghton’s peerless music curation and set design. 

The partnership delivered over 6,000 serves of Patron in a complimentary culinary setting, whilst creating greater consumer choice for the festival’s clientele.

All photos by Jake Davis for Houghton. 

Heard Ltd. All Rights Reserved.